Illinois welcomes No. 15 Wisconsin to Champaign

NCAA Basketball Betting Lines

03/07/2010 - Champaign, IL (Sportsbook Betting Lines) - In desperate need of a win, the Illinois Fighting Illini seek an upset of the 15th-ranked Wisconsin Badgers today in a Big Ten showdown at Assembly.

At 10-7 within the conference, Illinois is already guaranteed a fifth place finish, but is in need of a run to keep its NCAA Tournament hopes alive. Once a lock for the Big Dance, the Illini have fallen in four of their last five outings to put them on the so called bubble at 18-12. The team had an opportunity to help its chances of reaching the NCAA Tournament on Tuesday, but came up short in a 73-57 loss at nationally-ranked Ohio State.

The Badgers, meanwhile, can finish no worse than fourth in the conference and could even grab a third seed for the upcoming league tourney with a win today and a Michigan State loss to Michigan. Winners of three straight games, including a 67-40 trouncing of Iowa on Wednesday, Wisconsin has earned a first-round bye in the league postseason and is competing for a high seed in the NCAA Tournament.

As for the all-time series, Illinois owns a 108-74 advantage over Wisconsin and the Illini handed the Badgers their lone home loss of the season with a 63-56 decision back on February 9th.

The Badgers shot an efficient 54.9 percent from the floor, including a 6-of-12 showing from long range, as they breezed past Iowa earlier in the week. Wisconsin, which broke the game open with an 18-0 run in the first half, also dominated the boards 33-20. Jon Leuer led the way with 18 points on 8-of-9 field goals, while Trevon Hughes and Jason Bohannon checked in with 15 and 11 points, respectively. For the season, Hughes tops the roster in scoring at 15.4 ppg and he shoots 40.0 percent from beyond the arc. Leuer adds 14.6 ppg and a team-high 5.8 rpg to the mix, while Bohannon tacks on 12.3 ppg on 41.3 percent shooting from three-point range.

The Illini made just 38.3 percent of their attempts from the floor and were outscored at the foul line, 15-4, in a loss at Ohio State this past week. The battle on the boards also went to Ohio State, which held a 41-32 advantage. Demetri McCamey paced the team in defeat with 18 points and seven helpers, while Mike Tisdale had 10 points and four blocks. For the season, McCamey has not only been counted on to lead the team in scoring at 15.1 ppg, but he is also responsible for running the show, dishing off 6.9 apg. Tisdale brings 11.5 ppg and 6.1 rpg to the lineup, while D.J. Richardson chips in with 10.5 ppg. Mike Davis, the team's leading rebounder at 8.8 rpg, gets into the mix with 10.4 ppg as well.

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Sportsbook Betting Lines

Who Makes the Sportsbook Betting Lines?

Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.

“You either have a passion for it or you don’t,” Seba said.

“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “

What are the Football Betting Lines Trying to Accomplish?

There is a common misconception that point spreads represent the oddsmakers’ prediction of how many points the favorite will win by. That is not the case at all – their intent is NOT to evenly split the ATS result between the teams; rather, their goal is to attract equal betting action on both sides. Stated another way, they want to create a line that half the people find appealing to bet one way while the other half find it appealing to bet the other way (known as ‘dividing the action’).

Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).

How the Opening Line Is Made

The opening line is the first line created by the oddsmakers, which is then sent out to sportsbooks. Of course there is an entire method to the madness on how the opening line is created. Seba explained that it all starts with each oddsmaker creating a line on each game based upon their own personal approach. This usually includes having up-to-date power ratings on each team.

Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.

Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.

Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.

The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.

A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.

Why Sports Betting Lines Change

Once the opening line is released by LVSC, the individual sportsbooks decide if they want to make any adjustments before offering it to the public. Reasons for such adjustments include:

Experts working for the individual books having a strong opinion on the game

Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)

The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.

Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.

For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.

Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."

“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”

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